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The activation was a crowd pleaser – promoters had handheld LG Pocket Photo Printers that they used to click photos of people engaging with the promotion. The photos were then printed on the spot, framed and given away to them. Complete with a mascot to attract the kids, the promotion was enjoyable and successful.
Meld Events conceptualised, developed and executed the activation from start to finish.Client: LG Electronics
Project: Product awareness activation
Location: Shopping malls across the UAE including Dubai Mall -
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